Common is back giving us something to think about. In the latest release from his upcoming 10th solo album “Nobody’s Smiling” (due July 22,) Common is shedding a grim light on inner city violence. In an interview with MTV, the Chicago native had this to say:
“Nobody’s Smiling was really a thought that came about because of all the violence that was going on in Chicago,” he said. “It happens in Chicago, but it’s happening around the world in many ways. It may not be to the numbers that’s happening in Chicago, but it’s happening in the inner-cities all over America. It’s really a call to action.”
The nearly eight minute long visual for his single “Kingdom” tells the tale of a young man who is caught up in the street life of crime and violence. Directed by Hype Williams, the video certainly plays out like a movie trailer in which neither the rapper nor his feature are actually seen. In fact, no one is actually fully revealed, as the characters’ faces are blurred. This is perhaps a testament to the fact that many of these young people are seen as just a body in the wake of a crime, just a number in the scheme of things. It’s a very powerful image.