Finally, a company that has created shades that women of color can indulge in when shopping for hosiery, brassier sets, and lingerie. Nubian Skin launched this Wednesday at Nordstroms.com. It’s initial debuting was in Fall of 2014 but now is open worldwide.
The Company posted on the site:
For many women of colour, finding suitable skin-tone hosiery and lingerie has not been an option. Frustrated by the lack of skin-tone choices to go with her ever-expanding wardrobe, Nubian Skin founder, Ade Hassan, decided it was time for ‘a different kind of nude’.
Inspired by trail blazing women, Eunice W. Johnson and super model Iman, who created Fashion Fair and Iman cosmetics, Ade took the leap and created Nubian Skin. It’s been an uphill battle, but every revolution starts somewhere.
On the company’s blog, the founder wrote, “My nude isn’t the nude I see in shops. Despite the reality that women of color have the same needs as all women when it comes to lingerie and hosiery (and spend the same of their hard-earned money), the industry simply doesn’t cater to us.”
What do you think? Are you tired of having to buy under garments that do not match your skin tone?