Sisters Joan and Erika Smalls Star in Balmain Fall Ads

image This fall Balmain’s creative director, Olivier Rousteing, has created a vision of siblings for the Balmain Fall 2015 ad campaigns. According to Rousteing wanted the fall ads to embody the spirit of strength, love, togetherness, and support that is family.

Rousteing said: “While I watched Mario [Sorrenti] capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.”

The ads feature supermodel Joan Smalls and her sister, Erika, wearing Rousteing’s creations for Balmain. Kendall and Kylie Jenner, Gigi and Bella Hadid also have spreads in the campaign as well.

Let us know what think! Is this sibling pair a match made in fashion heaven?


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