Dej Loaf hails from Detroit. The pint-sized MC became a viral sensation in 2014 with her record “Try Me” and since then has been featured on the XXL Freshman issue and has been nominated for a bulk of BET awards, Best Female Hip Hop Artist, Best New Artist and the Coca-Cola Viewers Choice Award. Speaking of BET, Dej Loaf also performed at 106 & Park LIVE and BET Experience Main Stage. She also managed to open for Nicki Minaj during her “The Pink Print” arena tour that is traveling to major cities in North America. To top it off, she has released her EP #AndSeeThatsTheThing. All in all, Dej Loaf is in the winner’s circle this year.
Her success can be partly be attributed to her kind understanding of online marketing. Her lead single “Back Up” featuring Big Sean had its own page dedicated to fans uploading their videos and showcasing their dancing moves. Hell, her EP has a hashtag in it. You can not talk about #AndSeeThatsTheThing without advertising it. She understands the power the internet has and makes it mold to her whether it be her active Instagram or her strategically planned campaign for “Back Up.” She is a female Soulja Boy without the dances and numerous business ventures.
#AndSeeThatsTheThing features five tracks
- Been on My Grind
- Back Up” featuring Big Sean
- Hey There” featuring Future
- We Winnin’
The album is much to be expected with her signature style of gruff lyrics rapped through her soft but delivering voice.The producers also do a good job of not pairing her to beats that overpower her voice but she rides out every song harmoniously.
With #AndSeeThatsTheThing, she establishes herself and shows that she is a wearer of many hats. She can spit bars as if she is one flop away from being thrown back in Detroit forever shown with “Been on My Grind.” On Tracks like “Desire” with Big Sean, she can let her rough background transform her into an intimidating rapper. “Hey There” featuring Future has her showing her softer side with feelings being thrown into the mix. She is all around and I can see her being around because of her flexibility and push to be outside the standards of female rappers.