Beyoncé’s Formation

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There was black pride. There was country grammar. There was unapologetic blackness. There was stand against police brutality. There was bluntness. There was cockiness. There was Queen B.

Beyoncé surprise new song and music video, “Formation,” brought waves. After the announcement of Beyoncé joining ColdPlay and Bruno Mars for the halftime show at the 2016 Super Bowl, Beyoncé didn’t want her image to diminish with the surprise new video. “Formation” was exclusively released on husband Jay-Z’s music streaming service, Tidal, before dripping onto the entire world wide web.

The imaginary was powerful for her new video with Blue Ivy making her debut and police officers raising their hands to mirror the iconic “Hands Up Don’t Shoot.” What was most glorifying was her lyrics that gave snarky rebuttals and refutes to the criticism aimed at her and her family with lines like “I like my baby hair, with baby hair and afros; I like my negro nose with Jackson Five nostrils” and “I twirl on them haters; albino alligators.”

Sasha Fierce has come out to play and she is ready to slay once again. “Formation” is already number 1 on Billboard charts and her line “When he fuck me good I take his ass to Red Lobster, cause I slay” is already becoming infamous with Red Lobster already using for promotion. Slay on Beyoncé, slay on.

Kendrick Lamar and Big Sean Go Platinum

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The Recording Industry Association of America (RIAA) is finally getting with the times and has incorporated streaming into their methodology for their certification process for their Gold & Platinum Program.  Their album award formula is 1,500 video or song streams = 10 track sales = 1 album sale while their digital single award formula is 150 streams = 1 download.

This is new methodology has raised a few albums up with Big Sean’s “Dark Sky Paradise” going platinum, Kendrick Lamar’s “To Pimp A Butterfly” going platinum, The Weeknd’s “Beauty Behind the Madness” going 2x multi-platinum and Wale’s “Ambition” going gold. Even Michael Jackson’s “Thriller” gets a new certification, 32x Multi-Platinum, 33 years after its debut.

The new certifications equals great news for everyone with the RIAA acknowledging the changing landscape of music purchase. This also allows for artists who rely heavily on streaming and downloads to finally get their well-deserved recognition.